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Become Known
Become the obvious name in your market. Authority, positioning, and the work that makes clients call you first.
How to Become the Obvious Choice in a Crowded Search Market
You do not become the obvious choice by being slightly better. You become it by owning a category the crowded market does not have.
5 min readWhy Your LinkedIn Profile Is Costing You Retained Engagements
Most recruiter profiles read like a contingency CV. Here is what a retained-firm-owner profile actually looks like, line by line.
5 min readThe Authority Stack: What Search Firm Owners Need to Be Seen as the Trusted Advisor
Five layers of authority, built in order: niche depth, original content, named clients, public speaking, peer endorsement. Skip layer one and the rest collapses.
5 min readStop Calling Yourself a Recruiter: The Language That Wins Retained Work
The word recruiter drops you into a procurement category. The words you use for yourself decide which conversation, and which fees, you get.
5 min read