Privacy Policy
Effective Date: 1 January 2026
This Privacy Policy describes how Apex Consulting Group, a trading name of Digital Victory Ltd ("Company," "we," "us," or "our") collects, uses, processes, and protects personal information when you visit our website or purchase our services.
1. Information We Collect
Personal Information
- Full name
- Email address
- Phone number
- Billing address
- Payment information
Technical Information
- IP address
- Browser type
- Device type
- Operating system
- Referral source
- Website usage data
Business Information
- Company name
- Revenue information voluntarily provided
- Strategy or operational information shared during consulting
2. How We Collect Information
Information is collected when you visit our website, submit forms, schedule calls, purchase services, communicate with us, or interact with our advertisements. We also collect information automatically through cookies and tracking technologies.
3. Legal Basis for Processing (UK/EU Residents)
Processing occurs under: performance of a contract, legitimate interests, consent, and legal obligations.
4. How We Use Your Information
We use your information to:
- Provide and deliver services
- Process transactions
- Communicate with you
- Provide customer support
- Send marketing communications
- Improve website and services
- Comply with legal obligations
- Prevent fraud
5. Marketing Communications
You may receive marketing emails if you opt in or purchase. Unsubscribe options are available via email links.
6. Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to analyse traffic, improve performance, deliver targeted advertisements, and retarget visitors. You can disable cookies in your browser settings. Consent is obtained for non-essential cookies where required by law.
7. Data Sharing
Information may be shared with payment processors, email marketing providers, CRM systems, advertising platforms, hosting providers, professional advisors, and legal authorities when required. We do not sell personal information.
8. International Data Transfers
Information may be transferred and processed outside the United Kingdom. Appropriate safeguards are implemented for international transfers where required.
9. Data Retention
Personal information is retained only as long as necessary to fulfil contractual obligations, comply with legal requirements, resolve disputes, and enforce agreements.
10. Your Rights
UK / EU Residents
You have rights to access data, correct inaccurate data, request erasure, restrict processing, object to processing, request data portability, and withdraw consent.
Other Jurisdictions
You may have rights to access, correct, or delete personal data depending on your location.
Contact: support@apexconsultinggroup.com
11. Data Security
Reasonable administrative, technical, and physical safeguards protect personal information, though no system guarantees absolute security.
12. Third-Party Links
The website may contain third-party links. We are not responsible for third-party privacy practices.
13. Children's Privacy
Services are not directed to individuals under 18. We do not knowingly collect information from minors.
14. Do Not Track Signals
The website does not respond to browser "Do Not Track" signals.
15. Changes to This Policy
Updates may occur at any time and become effective upon posting.
16. Contact
Digital Victory Ltd (trading as Apex Consulting Group)
United Kingdom
support@apexconsultinggroup.com
Cookie Policy
We use cookies and similar technologies to:
- Operate and improve our website
- Analyse traffic and usage
- Deliver advertising and retargeting
You can manage cookie preferences through your browser settings.