I did not come from recruitment. That is the point.
Most coaches teach what worked for them as recruiters. Andy spent 15 years diagnosing why 2,000+ recruitment and executive search firms were not growing, and fixed it at the structural level.
From the trading floor to firm architecture.
Nomura, London
Started on the trading floor. Learned what high-stakes, zero-failure environments actually look like. Precision, pressure, systems that cannot break.
Reuters and Societe Generale
System testing for critical financial infrastructure. Led Y2K compliance. Zero failure was the only acceptable outcome.
AT&T Amsterdam, JP Morgan Cazenove London
Brought in to rescue a failing project at AT&T. Then led digital testing at one of the City's most respected institutions. Called in when something was broken and needed fixing fast.
Sky, London and Scotland
Head of System Testing. Led 50+ teams on large-scale CRM programmes. Worked alongside internal HR through 100+ hires, embedded with one of the UK's largest recruitment agencies and dozens of smaller ones. Saw the agency model from the inside. Lost millions in the 2008 crash, which reshaped his thinking on risk, structure, and business models that depend on factors outside your control.
Founded Recruitment Marketing International
Left corporate with one observation from the agency work at Sky: every recruitment firm faced the same structural problems. Founded RMI, a consultancy dedicated to generating clients and growth for recruitment and executive search firms.
2,000+ Firms
Worked across more than 2,000 recruitment and executive search businesses over 15 years. The same structural problem appeared everywhere: no upfront commitment, no mandate control, constant price pressure, high effort with unpredictable returns. The problem was never effort. It was the model.
Founded Apex Consulting Group
Focused on one problem. One solution. The Retained Architect™.
"The problem is not effort. It is structure."
Every contingency firm I worked with was working hard. The issue was never activity. It was the model. Contingency gives clients all the leverage. Retained rebalances it. That one structural shift changes everything: how you price, how you pitch, how you qualify clients, and how you grow.
A career built on systems that cannot fail.
BA (Hons) Business, De Montfort University.